Mobirise

Petit Plaisir
Visual design, campaign development, packaging and social media.

I have been managing the visual design of this company since 2016. This local bakery and pastry business has 7 branch-shops in the Guadalajara metropolitan area, with over 20 years of existence offering premium quality goods.

Strong and consistent packaging 

The band itself has managed to positioned among the local competitors by bringing an exclusive color palette, typographgy and a vintage look that appeals to a french shop, just as the main character named after "Pierre".

"APASIONADOS POR COMPARTIR"

Translated as "Passioned for sharing", it works as the main slogan for the brand. The family and the whole concept of giving the best product are the fundamentals on every level inside the company.

Package and labeling

On fundamental aspect in a costumer experience is the fact that not only the final product matters in term of quality, but the way the retail displays the product, along the envelope or package containing the product.

"Tamaño de tu Antojo"

"Tamaño de tu Antojo" or "Size of your Whim" is one of the most significant and diferential brand-compasses of Petit, this is due to the benefit for the costumer of paying the exact amount for a slice of a cake, beign it the size the costumer desires. 

The experience

Working on the many aspects Petit Plaisir has to offer has been a great opportunity to improve not only the skillset required to on the conceptualization and innovation in a design career, but in the way of understanding a comertial sector completetly new to me and now a part of my life.