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Aldea Financiera
(Visual design, Social media and courses campaign)

Insight

Aldea Financiera is a group of IPADE graduated entrepreneur men and women leadered by Roberto Arechederra, focused on coaching and advicing investors into the best practices available into generating revenue for their finantial choices.


Brand aesthetic's

Its maintained a clean, sofisticated, a business-like and sober appearance, deep blue predominant color palette while on the go its been experimented with some contrasting tones.
Roberto Arechederra had offered many options for his client's finantial future, as the coaching to large and small audiences were found to be one of the best methods for bringing his knowledge to the masses. Periodical themed streams through Tiktok, Instagram and Facebook, plus digital Ad campaigs, brochures and special guests for Aldea TV (a project made for TV in wich I had some degree of involvement).

Defining feed and campaigns

Most of the feed created for this brand consisted in balancing value and refined information and the power of the images to portray the main post message.

The catchphrase "Con tendencia positiva" wich means "on Positive Tendency" is Roberto Arechederra's "trademark" referencing toward's positiveness into business and investing matters, and also the intended vision for the market pointer seen in the stock market panels.  

Roberto Arechederra was named oficial Jaliscos Finantial Assessor since 2021 and has made a lot more connections for the finantial future of business men, woman and Mexicos progress: Head's up!